Want to know which apps you use and when (near real time and or by habit)
- Differentiate your service compared to your competitors
- Retain clients
- Win new clients
Pinpoint user behaviour on a per hour basis.
More intelligence for creating better targeted ads on mobile
The ability to know when a mobile device (in near real time or by habit) uses each app and or data, and in what country is very relevant for companies that engage in online marketing:
It allows for an extra layer of personalisation that can increase the efficacy of online marketing and improve the profitability of the company by increasing the efficacy of the targeting of clients for specific advertisements.
The creation of large sets of data around app usage, added to geo-location and other analytics, is a step change for the first large scale marketing conglomerate that will deploy it and it will differentiate them from the competition.